I make brands do bold things that people love.

As a seasoned creative leader, I set the vision that makes ideas work.


As an entrepreneur and former agency founder, I can see the bigger picture.

As a speaker, tutor, and jury member, I strive to make advertising as cool as possible.


As someone who always looks for challenges, I’m open to new adventures.

Summary

Award-winning Creative Director with a background in Art Direction and 12+ years of progressive experience in the Advertising industry. A visionary strategist with outstanding conceptual thinking and art direction skills, and a proven ability to deliver disruptive campaigns that address business challenges and drive brand growth at scale. A collabora- tive player coach with excellent mentorship and teaming capabilities, adept at inspiring clients and teams with inno- vative solutions across all media.

Areas of Expertise

  • Architecting innovative strategies that align with business goals, amplify brand impact, and deeply resonate with the audience.

  • Forging visionary ideas at the heart of compelling campaigns, spectacular content, and immersive experiences.

  • Orchestrating visual elements and crafting engaging narratives to effectively convey the brand's message.

  • Building, managing, and inspiring creative teams, fostering collaboration, and ensuring the finest creative output.

Work Experience

KITCHEN — Creative Director / Co-Founder (2020–2023)

WUNDERMAN THOMPSON — Creative Director (2017–2020)

FRIENDS (a partner of Droga5) — Senior Creative / Art (2015–2017)

BBDO — Art Director (2013–2015)

DENTSU CREATIVE — Art Director (2013–2015)

MULLENLOWE — Art Director (2010–2011)

Awards & Recognition

Was ranked among the Top 50 Most Awarded Creatives in Russia and has won 20+ professional awards:

White Square International Advertising and Marketing Festival
1x Gold 2023
2x Silver 2023
3x Bronze 2023
1x Shortlist 2022
1x Shortlist 2018
1x Silver 2013
1x Bronze 2013

Silver Mercury
1x Grand Prix 2023
3x Gold 2023
2x Silver 2023
1x Bronze 2023

Effie Russia
3x Gold 2023
1x Silver 2023
1x Gold 2018

Art Directors Club Russia
1x Bronze 2022
1x Gold 2018
1x Shortlist 2018

Golden Hammer International Advertising Festival
Special prize Access Key 2013
2x Gold 2013
1x Diploma 2013

Kyiv International Advertising Festival
1x Silver 2013
1x Bronze 2013

Idea National Advertising Festival
2x Bronze 2013

Jury Experience

Served as a judge for various professional competitions:

Silver Mercury
Jury Member — Best of Creativity 2023

MIXX Russia
Jury Member — Tools and Craft 2021

Art Directors Club Russia
Jury Chairman — Interactive & Mobile 2019

White Square International Advertising and Marketing Festival
Jury Member — Digital 2019

Speaking Engagements

Guest Lecturer and Speaker at numerous events and educational institutions:

MADS International School of Creativity
Best International Advertising School by Young Glory in 2020

Russian Creative Week
The key event in Russia's creative industries

White Square International Advertising and Marketing Festival
One of the largest international creativity festivals in Europe

Skillbox + Moscow Advanced Communication School
The leader of educational platforms in Russia

Russian Internet Forum
Annual event for internet and IT with 10,000+ participants

Press Mentions

Recommendations

All recommendations were kindly received via my LinkedIn profile:

Michael Shklyaev, CEO at Okkam (DENTSU Russia):

“Great thinking skill, ability to twist the task at hand in a way that nobody really expects – and a true dedication to the task to compliment the above. All this in a really easygoing and clear manner. Cheers, Oleg, I sincerely think you are about to skyrocket.”

Mihai Coliban, Creative Director at BBDO Worldwide:

“He worked hard, he fought for his ideas, he never gave up, doing everything that was creatively possible to get the best out of literally any kind of brief, pushing for innovations and technology powered ideas even on the most ATL driven tasks. He inspired me with his honesty and "never-give-up" attitude.”

Artem Filimonov, Creative Director at Cheil Germany:

“Speaking of his business approach, I would say that Oleg gets the wider picture but is extremely detail oriented in necessary areas which lead to results for a brand. He works with stakeholders and business partners using strong communication and leadership skills.”

Contact Me

mail: oleg@palchinsky.com
tel: +7 967 117 8748
telegram | whatsapp

📍 Currently based in Moscow, Russia