The Idea Born From the Crisis and Turned Into a New Business.
In the spring of 2020, the World Health Organization declared the COVID-19 pandemic. Being the Creative Director at POSSIBLE/Wunderman Thompson at that time, I witnessed how it paralyzed the business. Almost all projects were put on hold. It became evident that we were on the brink of significant changes, and in this new reality, the market demand would be different. It was time to apply creativity to our own services, processes, and positioning. To reinvent how the agency operates. We began to do this, not yet fully understanding what awaited us, and it made a disruption in the local market.
“Creativity is contagious. Pass it on.”
— Albert Einstein
"I really liked the format of working with short sprints. The Epidemic team has been actively collaborating with our brand's team for several days, which contributes to achieving a fast and high-quality result."
— Insigma Group, Real Estate Developer
“The folks at Epidemic are true professionals who were able to organize a fantastic sprint just a couple of days after we met. Together with the team, we generated a lot of cool ideas and had a great time!”
— Yandex Food, Major Domestic Food Tech Brand
“Innovatively, Possible introduced a new product to the market first.
(We weren't paid for this advertisement, by the way.) https://epidemic.possiblegroup.ru/”
— Leaks, Insides, Rumors. Telegram Channel
Agency: Epidemic/Possible
Role: Creative Director/Co-Founder
Year: 2020