The film for Garage Hard Drink (and the rap song).
Together with Garage Hard Drink and rapper Slava KPSS, we encouraged the Gen Z audience to relax and feel the chill by addressing the most notoriously efficient person on Earth (and in space) – Elon Musk. The video has got more than 8.5 million views on YouTube.
Listen up.
The song "Lemon Garage", which was composed by Slava KPSS using the soundtrack for the commercial, also became viral (lyrics in Russian).
Year: 2019
Client: Garage Hard Drink
Agency: Possible
Role: Creative Director
Mentions: Rambler News,
Hot Digital, Sostav, Rap.ru, etc.